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Modeling Intercategory and Gen...
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Kim, Namwoon
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13
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10
Srinivasan, V.
10
Han, Jin K.
9
Min, Sungwook
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Pae, Jae H.
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Yip, Yewmun
5
Park, Chan Su
4
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Tam, Jackie L.M.
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Cho, Hang
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Cho, Seong Do
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Industrial marketing management : the international journal for industrial and high-tech firms
7
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7
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5
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California management review
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ECONIS (ZBW)
59
OLC EcoSci
34
RePEc
13
Other ZBW resources
12
USB Cologne (EcoSocSci)
5
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1
Modeling Intercategory and Generational Dynamics for a Growing information Technology Industry
Kim, Namwoon
;
Chang, Dae Ryun
;
Shocker, Allan D.
- In:
Management science : journal of the Institute for …
46
(
2000
)
4
,
pp. 496-512
Persistent link: https://www.econbiz.de/10006094415
Saved in:
2
Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
Shocker, Allan D.
;
Bayus, Barry L.
;
Kim, Namwoon
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10005929509
Saved in:
3
Brand convergence
Chang, Dae Ryun
- In:
Handbook on brand and experience management
,
(pp. 82-87)
.
2008
Persistent link: https://www.econbiz.de/10003788980
Saved in:
4
Using films to achieve diversity goals in marketing education
Chang, Dae Ryun
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10012216693
Saved in:
5
Determining the structure of product-markets: practices, issues, and suggestions
Shocker, Allan D.
- In:
Handbook of marketing
,
(pp. 106-125)
.
2006
Persistent link: https://www.econbiz.de/10003335048
Saved in:
6
Partners in a changing world : Korea and Canada in the Pacific Rim
Shin, Myungsoon
(
contributor
);
Evans, Brian L.
(
ed.
); …
-
1990
Persistent link: https://www.econbiz.de/10000932985
Saved in:
7
The impact of sponsorship on brands and reputation
Chang, Dae Ryun
(
contributor
)
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-146
Persistent link: https://www.econbiz.de/10009510259
Saved in:
8
Sports marketing in Asia
Chang, Dae Ryun
;
Lee, Chungyeol
- In:
International sports marketing : principles and perspectives
,
(pp. 191-220)
.
2014
Persistent link: https://www.econbiz.de/10010246755
Saved in:
9
The effects of brand strategy and technological uncertainty on pioneering advantage in the multigenerational product market
Chang, Dae Ryun
;
Park, Se-bum
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10009703619
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10
It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung
;
Chang, Dae Ryun
;
Lee, Kyoungmi
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
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