Durmusoglu, Serdar S.; Nayir, Dilek Zamantili; … - In: Journal of Services Marketing 32 (2018) 7, pp. 925-944
Purpose: This paper investigates internal and external barriers influencing the different dimensions of firm service innovativeness and the moderating effect of transformational leadership on these relationships in an emerging economy, namely, Turkey. Design/methodology/approach: The hypotheses...