Purpose: With the development of the economy, Chinese consumers increasingly seek and emphasise hedonic value over utility value when shopping. The purpose of this paper is to examine the relationship between shopping and consumers’ subjective well-being (SWB), the mediation effect of...

This article presents an overview of the current state of PHS in Japan, focusing on differences between PHS and conventional mobile phones. The survey, conducted in December 1995, revealed that PHS users are younger, richer and more educated than conventional mobile phone users. Private use is...