Local Public Administrations could play a relevant role in the building of a strongest European identity. This issue derives not only from the capability to be directly in touch with citizens but also because they represent the culture of service delivered from the bottom. This means that Europe...

The advent of the White Paper on European Governance in the EU legal policy environment has definitely added a brand new legitimate procedure to the complex process of European integration. This refers to the direct dialogue between the European institutions and the structures of civil society....

The social marketing, social responsibility and cause related marketing are emerging areas of research in marketing, and also represent important tools for business management and social. The objectives of this work is to analyze and interrelate these concepts, fundamental for a better...

Social marketers play a pivotal role in influencing consumer's food choices, which ultimately contribute to healthier societies. In 2005, approximately 1.6 billion people worldwide, and 50% of the South African population, were classified as overweight. These numbers are escalating together with...

Understanding citizen online goals is critical because it gets at the heart of what the public institution web site should or could "do." The challenge for e-marketers is that for most agencies/institutions, there are likely to be multiple goals that represent the "reason why" citizen could come...

The purpose of this paper is to examine the main factors that may influence economic success of new ventures. Particular emphasis will be given to personal attributes and business relationships (social and institutional). The present study relies on a survey questionnaire which was applied to a...

Adverse method: clearly analyze the poverty so that the decision makers know what they are dealing with when designing public policies and implementing decisions in order to reduce the phenomenon. First look at the cause, not at the cure. The primary sale of a "sale" in social marketing is the...

The aim of this study is to analyze the current situation of Development Cooperation in the field of Spanish savings banks' Social Work, in order to assess their degree of involvement in a topic increasingly crucial for society and the general public. Findings of the exploratory study reflected...

Prior to properly considering the analysis of any phenomenon or circumstance it is worthwhile to determine it from a conceptual and historical view. This is a reality in case of Marketing, a number of authors focusing their efforts on the delimitation and analysis of the stages in the historical...

With the objective of classifying university stakeholders by order of importance, this research project follows the core concepts and principles of Stakeholder Theory. The Stakeholder Salience model represented the foundation of an empirical study involving members of staff at eleven Portuguese...