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Solving the "Marketing Mix" Pr...
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Solving the 'Marketing Mix' Problem Using Geometric Programming
Balachandran, V.
;
Gensch, Dennis H.
-
Center for Mathematical Studies in Economics and …
-
1973
Persistent link: https://www.econbiz.de/10005766820
Saved in:
2
Solving the 'Marketing Mix' Problem Using Geometric Programming
Balachandran, V.
;
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10012234877
Saved in:
3
Solving the "marketing mix" problem using geometric programming
Balachandran, V.
;
Gensch, Dennis H.
- In:
Management science : journal of the Institute for …
21
(
1974
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10001850590
Saved in:
4
Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10000556405
Saved in:
5
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
Saved in:
6
A theory to generate new products that incorporates supplier advantages and market segmentation
Gensch, Dennis H.
- In:
Advances in business marketing : a research annual
4
(
1990
),
pp. 53-92
Persistent link: https://www.econbiz.de/10001097981
Saved in:
7
Computer models in advertising media selection
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
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8
A computer simulation model for selecting advertising schedules
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
6
(
1969
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10002228436
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9
Different approaches to advertising media selection
Gensch, Dennis H.
- In:
Operational research quarterly : OR
21
(
1970
)
2
,
pp. 193-219
Persistent link: https://www.econbiz.de/10002228445
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10
Media factors : a review article
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
7
(
1970
)
2
,
pp. 216-225
Persistent link: https://www.econbiz.de/10002228515
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