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—Pricing Digital Content Product Lines: A Model and Application for the National Academies Press

Kannan, P. K.; Pope, Barbara Kline; Jain, Sanjay - In: Marketing Science 28 (2009) 4, pp. 620-636

first discuss NAP's decision context and describe the model we proposed for developing NAP's optimal pricing policies for … for developing a new business model and how it used the insights derived from the study to set pricing policies and … monitor sales performance as a function of pricing. Finally, we perform validation of the model and the implemented policies …

Persistent link: https://www.econbiz.de/10008788164

Understanding Geographical Markets of Online Firms Using Spatial Models of Customer Choice

Jank, Wolfgang; Kannan, P. K. - In: Marketing Science 24 (2005) 4, pp. 623-634

insights in the context of a product mix and pricing decision of an online book publisher. The spatial multinomial model …

Persistent link: https://www.econbiz.de/10008788271

Pricing in consumer digital markets : a dynamic framework

Reisman, Richard; Payne, Adrian; Frow, Pennie - In: Australasian marketing journal 27 (2019) 3, pp. 139-148

Persistent link: https://www.econbiz.de/10012110314

Personalized content, engagement, and monetization in a mobile puzzle game

Pape, Louis-Daniel; Helmers, Christian; Iaria, Alessandro; … - In: International journal of industrial organization 98 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015181873

How the agency contract fails in hybrid mode : agency fees and distribution sequences

Shu, Wenjun; Xiao, Zhongdong; Cao, Yiyin - In: International transactions in operational research : a … 31 (2024) 6, pp. 4296-4331

Persistent link: https://www.econbiz.de/10014636469

Multi-period price competition of blockchain-technology-supported and traditional platforms under network effect

Zhang, Ting; Li, Peimiao; Wang, Ningning - In: International journal of production research 61 (2023) 11, pp. 3829-3843

Persistent link: https://www.econbiz.de/10014365428

Non-cooperative collusion in static and dynamic oligopolies

Wolf, Stephen B. - In: Theoretical economics letters 3 (2013) 6, pp. 317-321

Persistent link: https://www.econbiz.de/10010257465

Pricing prototypical products

Amaldoss, Wilfred; He, Chuan - In: Marketing science 32 (2013) 5, pp. 733-752

Persistent link: https://www.econbiz.de/10010199752

Impacts of power structure on supply chains with uncertain demand

Shi, Ruixia; Zhang, Jun; Ru, Jun - In: Production and operations management : an international … 22 (2013) 5, pp. 1232-1249

Persistent link: https://www.econbiz.de/10010202082

Intraconnectivity and interconnectivity : when value creation may reduce profits

He, Tingting; Kuksov, Dmitri; Narasimhan, Chakravarthi - In: Marketing science 31 (2012) 4, pp. 567-602

Persistent link: https://www.econbiz.de/10009614329