Purpose – The purpose of this paper is to create awareness on the need for lifting up the level of analysis in service research by focusing on systems, networks, and ecosystems to contribute to the research expansion of the traditionally narrow view of service. Design/methodology/approach –...

Security of corporate assets has become a major concern for many companies. The protection of tangible assets costs US companies nearly $30 billion a year. But is the true value of these companies being protected? Intangible assets are integral to the value of a company, yet little is done to...