We develop a duopoly model with advertising supported platforms and analyze incentives of a superior firm to license … network effects arising fromthe aversion of users to advertising. We establish a relationship between licensing incentives and … the advertising intensity, benefits advertisers and harms users. Our model provides a rationale for technology …

superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising …

superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising …

superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share the agreement is beneficial for the inferior firm as the later firm's additional revenues from a higher advertising …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

different sites face the right incentives when choosing their advertising policies? We build a model showing that websites are … structures with these features, we show that neither a third-party ad advertising agency nor payments from users to websites …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …