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There are many technology platforms that bring benefits only when users share data. In healthcare, this is a key policy issue, because of the potential cost savings and quality improvements from ‘big data’ in the form of sharing electronic patient data across medical providers. Indeed, one...
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The accuracy of counts of U.S. racial/ethnic and immigrant groups depends on the coverage of the foreign-born in official data. Because Mexicans constitute by far the largest single national-origin group among the foreign-born in the United States, we compile new evidence about the coverage of...
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Firms that sell via a direct channel <i>and</i> via indirect channels have to decide whether to allow third-party sellers to use trademarked brand names of products in their advertising. This question has been particularly controversial for advertising on search engines. In June 2009, Google started...
Persistent link: https://www.econbiz.de/10010990384
Given the preponderance of free content on the Internet, news media organizations face new challenges over how to manage access to and the pricing of their content. It is unclear whether content should be free or whether customers should pay via a “paywall.” We use experimental variation...
Persistent link: https://www.econbiz.de/10011056741
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While climate change adaptation policy has tended to focus on planned adaptation interventions, in many vulnerable communities, adaptation will consist of autonomous, “unplanned” actions by individuals who are responding to multiple simultaneous sources of change. Their actions are likely...
Persistent link: https://www.econbiz.de/10010997147
Many video ads are designed to go viral, so that the total number of views they receive depends on customers sharing the ads with their friends. This paper explores the relationship between achieving this endogenous reach and the effectiveness of the ad at persuading a consumer to purchase or...
Persistent link: https://www.econbiz.de/10009368494
The internet has made it easier for customers to find and buy a wide variety of products. This may lead to a "long tail" effect as more customers buy low-volume products. However, the internet has also made it easier for customers to find out which products are most popular. This could lead to a...
Persistent link: https://www.econbiz.de/10005574495
Each search term put into a search engine produces a separate set of results. Correspondingly, each of the sets of ads displayed alongside these results is priced using a separate auction. Search engine advertising prices therefore reflect willingness to pay for context, unlike traditional ad...
Persistent link: https://www.econbiz.de/10005585483