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Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat; Gregory, Gary; Cleveland, Mark; Verlegh, … - In: International marketing review 31 (2014) 2, pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona; Lee, Derrick C. H.; Chua, Bee-Lia; Han, Heesup - In: Tourism management perspectives : TMP 44 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao; Chen, Jie; Alden, Dana L.; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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Global brands or local heroes? : a comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry
Boseila, Iman; Mahrous, Abeer A.; Abouaish, Ehab - In: American journal of business 38 (2023) 4, pp. 211-228
Persistent link: https://www.econbiz.de/10014432874
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Essays on international brand positioning and brand communication
Bruno, Pascal - 2014
Persistent link: https://www.econbiz.de/10010392250
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How can country-of-origin image be leveraged to create global sporting goods brands?
Gerke, Anna; Chanavat, Nicolas; Benson-Rea, Maureen - In: Sport management review 17 (2014) 2, pp. 174-189
Persistent link: https://www.econbiz.de/10010382560