Consumption is the most fundamental aspect of economic activity and the study of consumption behavior has occupied a preeminent position in the economic literature. The problem can be taken up either at the micro level or at the macro level. The Engel function analysis and demand function...

Purpose: The purpose of this paper is to study the details of new age digital business using a freemium business model. Design/methodology/approach: Study of the various prospects of various digital business firms like revenues, customer base, share price, ranks. Uses of freemium business model...