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Examining how industries engage the media : Comparing American and German agricultural associations' web sites

Wang, Meredith L.; Waters, Richard D. - In: Journal of Communication Management 16 (2012) 1, pp. 20-38

Purpose – The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media. Design/methodology/approach – A content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web...

Persistent link: https://www.econbiz.de/10014850958

Examining how industries engage the media: Comparing American and German agricultural associations' web sites

Wang, Meredith L.; Waters, Richard D. - In: Journal of communication management : an international … 16 (2012) 1, pp. 20-39

Persistent link: https://www.econbiz.de/10009829996

Examining how industries engage the media : comparing American and German agricultural associations' web sites

Wang, Meredith L.; Waters, Richard D. - In: Journal of communication management : an international … 16 (2012) 1, pp. 20-38

Persistent link: https://www.econbiz.de/10009570948

The importance of understanding donor preference and relationship cultivation strategies

Waters, Richard D. - In: Journal of nonprofit & public sector marketing 21 (2009) 4, pp. 327-346

Persistent link: https://www.econbiz.de/10003930582

The role of stewardship in leadership : applying the contigency theory of leadership to relationship cultivation practices of public relations practitioners

Waters, Richard D. - In: Journal of communication management : an international … 17 (2013) 4, pp. 324-340

Persistent link: https://www.econbiz.de/10010231010

Building the nonprofit organization-donor relationship online : the increasing importance of E-philanthropy

Waters, Richard D. - In: New media and public relations, (pp. 299-312). 2007

Persistent link: https://www.econbiz.de/10003553949

Openess and disclosure in social media efforts : a frank discussion with Fortune 500 and Philanthropy 400 communication leaders

Waters, Richard D. - In: Ethical practice of social media in public relations, (pp. 3-20). 2018

Persistent link: https://www.econbiz.de/10011929673

Revisiting strategic communication's past to understand the present : Examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites

Waters, Richard D.; Lemanski, Jennifer L. - In: Corporate Communications: An International Journal 16 (2011) 2, pp. 150-169

Purpose – The purpose of this paper is to compare the communication styles on the web sites of a random sample of the top American corporations and non‐profit organizations. By revisiting the traditional approach to understanding strategic communication, the four models of public relations...

Persistent link: https://www.econbiz.de/10014691777

From axial codes to <i>Z</i> ‐scores : Charting the diversity and scope of 25 years of nonprofit marketing research published in <i>International Journal of Nonprofit and Voluntary Sector Marketing</i>

Waters, Richard D.; Auger, Giselle A.; Bortree, Denise … - In: Journal of Philanthropy and Marketing (2021)

Persistent link: https://www.econbiz.de/10012808701

Applying the dialogic theory to social networking sites : Examining how university health centers convey health messages on Facebook

Waters, Richard D.; Canfield, Rachel R.; Foster, Jenny M.; … - In: Journal of Social Marketing 1 (2011) 3, pp. 211-227

Purpose – The purpose of this paper is to examine how US universities' health centers are using dialogue and engagement on social networking sites to educate students and their followers about health issues. Design/methodology/approach – Through a content analysis of health centers' Facebook...

Persistent link: https://www.econbiz.de/10014907044