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The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology
Davis, Brennan; Pechmann, Cornelia - In: Journal of Consumer Psychology 30 (2020) 2, pp. 365-367
Persistent link: https://www.econbiz.de/10012189354
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Facilitating Adolescent Well‐Being : A Review of the Challenges and Opportunities and the Beneficial Roles of Parents, Schools, Neighborhoods, and Policymakers
Pechmann, Cornelia; Catlin, Jesse R.; Zheng, Yu - In: Journal of Consumer Psychology 30 (2019) 1, pp. 149-177
Persistent link: https://www.econbiz.de/10012083065
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Perceived Costs versus Actual Benefits of Demographic Self‐Disclosure in Online Support Groups
Pechmann, Cornelia; Yoon, Kelly Eunjung; Trapido, Denis; … - In: Journal of Consumer Psychology 31 (2020) 3, pp. 450-477
Persistent link: https://www.econbiz.de/10012407277
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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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The Performance Effects of Creative Imitation on Original Products : Evidence From Lab and Field Experiments
Wang, Liangyan; Wu, Brian; Pechmann, Cornelia; Wang, Yitong - 2019
A market entrant often challenges the incumbent using creative imitation: The entrant creatively combines imitated aspects of the original with its own innovative characteristics to create a distinct offering. Using lab and field experiments to examine creative imitation in China, we find the...
Persistent link: https://www.econbiz.de/10014116623
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Avoiding the risk of responsibility by seeking uncertainty : responsibility aversion and preference for indirect agency when choosing for others
Leonhardt, James M.; Keller, L. R.; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 405-413
Persistent link: https://www.econbiz.de/10009384877
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Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen; Pettigrew, Simone; Pechmann, Cornelia; … - In: Transformative consumer research for personal and …, (pp. 3-24). 2012
Persistent link: https://www.econbiz.de/10009259666
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What do these clinical trial results mean? : how product efficacy judgments are affected by data partitioning, framing, and quantification
Biswas, Dipayan; Pechmann, Cornelia - In: Organizational behavior and human decision processes : … 117 (2012) 2, pp. 341-350
Persistent link: https://www.econbiz.de/10009507149
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Policy and research related to consumer rebates : a comprehensive review
Pechmann, Cornelia; Silk, Tim - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 255-270
Persistent link: https://www.econbiz.de/10010228553
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Avoiding poor health or approaching good health : does it matter? ; the conceptualization, measurement, and consequences of health regulatory focus
Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 451-463
Persistent link: https://www.econbiz.de/10010210188