Benson, Ebony; Y. Hiller Connell, Kim - In: Social Responsibility Journal 10 (2014) 2, pp. 364-382
Purpose – The purpose of this study is to expand the knowledge base of Baby Boomers’ attitudes, behaviours and perceived barriers related to fair trade purchasing. Design/methodology/approach – This study included 168 Baby Boomers. Data were collected through an online questionnaire. Data...