Similar Search Results

Marketing Communications Model for Innovation Networks

Correia, Tiago João; Mateus, Américo; Leonor, Susana - 2015

Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as open innovation and co-creation that are...

Persistent link: https://www.econbiz.de/10014131990

Is Market Orientation a Driver for 'Radical Innovation'? An Insight from the Pharmaceutical Industry

Keyrouz, Rudy - 2019

This study investigates market orientation's dimensions (i.e., customer orientation, competitor orientation and technological orientation) as antecedents to radical innovation in an application to the pharmaceutical industry. Numerous researchers in strategic orientation literature have...

Persistent link: https://www.econbiz.de/10014107969

Optimizing Marketing Decisions Through a Structured Decision-Making Model Based on Marketing Engineering Principles

Hajisafi, Amir - 2023

higher ROI from marketing decisions (19.3% vs 16.4%) and employed key elements like customer segmentation, experimentation …

Persistent link: https://www.econbiz.de/10014360522

Mediating effect of mobile banking trust on information and system quality

Deventer, Marko van - In: Journal of marketing and consumer behaviour in emerging … (2024) 1/18, pp. 1-13

In the context of mobile banking services, trust emerges as a pivotal factor influencing both the acceptance and utilisation of these services, significantly shaping customers' confidence in their usage. Existing literature proposes that trust operates as a mediator in the connection between...

Persistent link: https://www.econbiz.de/10015359461

Food safety and sustainability : an exploratory approach at the level of the Romanian wine production companies

Epuran, Gheorghe; Brătucu, Gabriel; Bărbulescu, Oana; … - In: Amfiteatru economic : an economic and business research … 20 (2018) 47, pp. 151-167

, implicitly, food safety. In this context, the main objective of the present paper is to examine food safety in Romania using an …

Persistent link: https://www.econbiz.de/10011881711

Navigating responsible consumption : unveiling consumer perceptions and the role of bio-based products in sustainable decision-making

Klimczuk-Kochańska, Magdalena; Marczewska, Magdalena - In: Journal of marketing and consumer behaviour in emerging … (2024) 2/19, pp. 37-52

, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour … towards responsible consumption. Drawing from existing literature and empirical findings, it examines the multifaceted … dimensions of responsible consumption, encompassing environmental, ethical, and social considerations. Conscious consumers …

Persistent link: https://www.econbiz.de/10015359493

Digital marketing communication from the perspective of individual consumers : a cross-country comparison

Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220

Objective: The main objective of this article is to identify social media (SM) usage in communication between individual consumers and producers in different countries. The considerations in the article are focused on consumers’ perspective. Research Design & Methods: The article takes a...

Persistent link: https://www.econbiz.de/10012515788

Comparative analysis of selected probabilistic customer lifetime value models in online shopping

Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Journal of business economics and management 20 (2019) 3, pp. 398-423

The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...

Persistent link: https://www.econbiz.de/10012175745

Victim of Your (Customer's) Own Success

Jiang, Yikun - 2020

Under the context of digital health, I explore the potential opportunity costs associated with giving customers a sense of success. Using large-scale data from a popular mobile fitness application, I show that many users who enjoy certain past successes need not necessarily upgrade to the...

Persistent link: https://www.econbiz.de/10012847643

Conceptual Marketing in the Age of Interactive Consumer

Kuzmanovic, Vladan - 2020

Marketing is a system, a value, a complex. Marketing is a behavioral, interpersonal and cultural concept. The value of total marketing is the value of the exchange of signs, labels, recognition, identity, trends, time and comfort. Contextual markets are complexes that are remarketed or resold in...

Persistent link: https://www.econbiz.de/10012831763