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Branding destinations versus branding hotels in a gaming destination : examining the nature and significance of co-branding effects in the case study of Macao
Dioko, Leonardo Don A. N.; So, Siu-ian Amy - In: International journal of hospitality management 31 (2012) 2, pp. 554-563
Persistent link: https://www.econbiz.de/10009503286
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Macao's nongaming entertainment, culture and city branding
Lam, Carlos Siu; Jamieson, Lynn M. - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 304-336
Persistent link: https://www.econbiz.de/10013412748
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Prioritizing destination attributes for optimal resource allocation : a study of Chinese tourists visiting Britain
Lin, Zhibin; Vlachos, Ilias; Ollier, Joseph - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1013-1026
Persistent link: https://www.econbiz.de/10011941834
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Is the destination brand loyalty mechanism invariable? : a comparative study from China
Xu, Feng; Zhan, Cuijing; Lu, Lijun; Tan, Juan; Li, … - In: Journal of destination marketing & management 22 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10013041390
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Inspiring winery experiences to benefit destination branding? : insights from wine tourists at Yantai, China
Lee, Kyuho; Kladou, Stella; Usakli, Ahmet; Shi, Yunxia - In: Journal of hospitality and tourism insights 5 (2022) 1, pp. 116-137
Persistent link: https://www.econbiz.de/10012879053
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Agritourism experience value cocreation impact on the brand equity of rural tourism destinations in China
Zhou, Gefen; Chen, Wenkuan - In: Tourism review 78 (2023) 5, pp. 1315-1335
Persistent link: https://www.econbiz.de/10014381114
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The contribution of partnership and branding to destination management in a globalized context : the case of the UNWTO Silk Road Programme
Sotiriadis, Marios; Shen, Shiwei - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 3 (2017) 2, pp. 8-16
Persistent link: https://www.econbiz.de/10011892705
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.; Chen, Weifeng - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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Destination brand personality and destination brand attachment : the involvement of self-congruence
Huang, Zhuowei; Zhang, Chaozhi; Hu, Jing - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1198-1210
Persistent link: https://www.econbiz.de/10011758970
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Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.; Chen, Weifeng - In: The journal of product & brand management 25 (2016) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10011548366