The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan. Advertising is often seen as an efficient but sometimes ineffective external influence on buyer behavior in making the purchase decision. Marketers are therefore seeking ways to make...

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan. Advertising is often seen as an efficient but sometimes ineffective external influence on buyer behavior in making the purchase decision. Marketers are therefore seeking ways to make...

Alternative specifications of model of supply response of Pakistani rice growers and their economic implications are considered in terms of the existences and nature of production lags, and the choice between expected price and gross returns as the preferred explanatory of producer.s response to...

Alternative specifications of model of supply response of Pakistani rice growers and their economic implications are considered in terms of the existences and nature of production lags, and the choice between expected price and gross returns as the preferred explanatory of producer.s response to...