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Consumer behaviour
97
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94
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27
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Verhoef, Peter C.
232
Polo-Redondo, Yolanda
79
Sesé, F. Javier
32
Verhoef, Peter
32
Polo, Yolanda
26
Sloot, Laurens M.
25
Franses, Philip Hans
24
Donkers, Bas
21
Lucia-Palacios, Laura
21
Bijmolt, Tammo H. A.
18
Bordonaba-Juste, Victoria
18
Doorn, Jenny van
16
Cambra-Fierro, Jesús
15
Lemon, Katherine N.
14
Fuentelsaz, Lucio
12
Dorotic, Matilda
11
Langerak, Fred
11
Krafft, Manfred
10
Leeflang, Peter
9
Neslin, Scott A.
9
Polo Redondo, Yolanda
9
Prins, Remco
9
Redondo, Yolanda Polo
9
Maicas, Juan Pablo
8
Pérez-López, Raúl
8
Fok, Dennis
7
Hart, Susan
7
Wiesel, Thorsten
7
Cambra-Fierro, Jesús J.
6
Flavián, Carlos
6
Hoekstra, Janny C.
6
Konuş, Umut
6
Leeflang, Peter S.H.
6
Minguez, Ana
6
Stremersch, Stefan
6
Wieringa, Jaap E.
6
Bijmolt, Tammo H.A.
5
Cambra Fierro, Jesús J.
5
Kannan, P. K.
5
Melero, Iguácel
5
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
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9
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of retailing
22
ERIM Report Series Research in Management
20
ERIM report series research in management
18
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12
MSI reports : working paper series
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of service research : JSR
8
Journal of the Academy of Marketing Science
8
Journal of business research : JBR
7
Journal of strategic marketing
6
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
European journal of marketing : EJM
5
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5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
The journal of business & industrial marketing
5
Cuadernos de economía y dirección de la empresa : CEDE
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business ethics : JOBE
4
Journal of marketing management : MM
4
Marketing Letters
4
Cuadernos aragoneses de economía
3
ERIM Report Series Reference
3
European Journal of Marketing
3
Foundations and trends in marketing : FTMKT
3
Información comercial española : ICE ; revista de economía
3
International Journal of Retail & Distribution Management
3
International journal of retail & distribution management
3
Investigaciones Economicas
3
Investigaciones económicas
3
Journal of marketing research : JMR
3
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3
Rotterdam Institute for Business Economic Studies
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
A research agenda for digital transformation : multidisciplinary perspectives
2
Customer engagement marketing
2
Decision support systems : DSS ; the international journal
2
España ante la economía global
2
Estudios empresariales : revista cuatrimestral
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ECONIS (ZBW)
248
OLC EcoSci
99
RePEc
49
Other ZBW resources
18
BASE
1
EconStor
1
USB Cologne (EcoSocSci)
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1
How to make switching costly : the role of marketing and relationship characteristics
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
12
(
2009/10
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003901004
Saved in:
2
Reducing the level of switching costs in mobile communications : the case of mobile number portability
Maicas, Juan Pablo
;
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Telecommunications policy : the international journal …
33
(
2009
)
9
,
pp. 544-554
Persistent link: https://www.econbiz.de/10003903715
Saved in:
3
Strengthening customer relationships : what factors influence customers to migrate to contracts?
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009774892
Saved in:
4
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
5
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
Saved in:
6
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
7
Desarrollo de nuevos productos : aplicaciones a la economía española
Polo-Redondo, Yolanda
-
1988
-
1. ed
Persistent link: https://www.econbiz.de/10000772898
Saved in:
8
Modelos analíticos de la difusión de innovaciones
Polo-Redondo, Yolanda
- In:
Cuadernos aragoneses de economía
10
(
1986
),
pp. 35-45
Persistent link: https://www.econbiz.de/10001042528
Saved in:
9
Determinantes empresariales de la adopción de innovaciones : terminales de teleproceso en el sector bancario español
Polo-Redondo, Yolanda
- In:
Investigaciones económicas
11
(
1987
)
2
,
pp. 243-260
Persistent link: https://www.econbiz.de/10001027921
Saved in:
10
Comportamiento de compra familiar : un contraste empírico para bienes de consumo duradero
Martínez Salinas, Eva
;
Polo-Redondo, Yolanda
- In:
Cuadernos de ciencias económicas y empresariales
21
(
1997
),
pp. 85-110
Persistent link: https://www.econbiz.de/10001456389
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