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Underpredicting Learning after Initial Experience with a Product

Billeter, Darron; Kalra, Ajay; Loewenstein, George - In: Journal of consumer research : JCR ; an … 37 (2011) 5, pp. 723-737

Persistent link: https://www.econbiz.de/10008819552

Underpredicting learning after initial experience with a product

Billeter, Darron; Kalra, Ajay; Loewenstein, George - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 723-736

Persistent link: https://www.econbiz.de/10008856988

Exotic preferences : behavioral economics and human motivation

Loewenstein, George - 2008 - 1. publ. in paperback

Persistent link: https://www.econbiz.de/10003729480

An empirical validation and a transaction level investigation of an expectations based process model of service quality

Kalra, Ajay - 1992 - [Mikrofiche-Ausg.]

Persistent link: https://www.econbiz.de/10004316314

Understanding Responses to Contradictory Information About Products

Kalra, Ajay; Li, Shibo; Zhang, Wei - In: Marketing Science 30 (2011) 6, pp. 1098-1114

Although prior literature has examined reactions to drastic negative news, we examine the situation in which decision makers receive contradictory information about products and they have to decide whether to persist with or abandon product usage. We investigate physician reactions to...

Persistent link: https://www.econbiz.de/10010990397

A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions

Boulding, William; Kalra, Ajay; Staelin, Richard; … - In: Journal of marketing research : JMR 30 (1993) 1, pp. 7-27

Persistent link: https://www.econbiz.de/10006690610

The Quality Double Whammy - Double your trouble or double your fun: Prior beliefs about quality can count twice when customers update these beliefs with new experiences!

Boulding, William; Kalra, Ajay; Staelin, Richard - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 463-484

Persistent link: https://www.econbiz.de/10006910698

Response to Competitive Entry: A Rationale for Delayed Defensive Reaction - If the incumbent firm reacts aggressively to entry, consumers may wonder if the entrant's product quality is good

Kalra, Ajay; Rajiv, Surendra; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 17 (1998) 4, pp. 380-405

Persistent link: https://www.econbiz.de/10006916231

Salesforce Compensation Scheme and Consumer Inferences

Kalra, Ajay; Shi, Mengze; Srinivasan, Kannan - In: Management science : journal of the Institute for … 49 (2003) 5, pp. 655-672

Persistent link: https://www.econbiz.de/10006084259

The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity

Kalra, Ajay; Goodstein, Ronald C. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 210-224

Persistent link: https://www.econbiz.de/10006670696