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Backhaus, Klaus; Steiner, Michael; Lügger, Kai - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1082-1093

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Backhaus, Klaus; Budt, Michael; Lügger, Kai - In: Internationaler Vertrieb : Grundlagen, Konzepte und …, (pp. 439-467). 2012

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Lügger, Kai; Geiger, Ingmar; Neun, Harald; Backhaus, Klaus - In: Journal of business economics : JBE 85 (2015) 1, pp. 15-43

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Backhaus, Klaus; Koch, Matthias; Stingel, Susanne - In: Journal of business-to-business marketing 18 (2011) 4, pp. 357-380

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Backhaus, Klaus; Eisenbeiß, Maik; Koch, Matthias - In: Marketing Review St. Gallen : die neue … 26 (2009) 3, pp. 34-39

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Backhaus, Klaus; Baumeister, Cordelia; Koch, Matthias; … - In: Handbuch Kundenbindungsmanagement, (pp. 243-276). 2010

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Backhaus, Klaus; Koch, Matthias; Mühlfeld-Kerstan, Katrin - In: Handbuch Kundenbindungsmanagement : Strategien und …, (pp. 235-271). 2013

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Backhaus, Klaus; Koch, Matthias; Stingel, Susanne - In: Journal of business-to-business marketing 18 (2011) 4, pp. 357-379

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