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The structure and evolution of business-to-business marketing: A citation and co-citation analysis
Backhaus, Klaus; Lügger, Kai; Koch, Matthias - In: Industrial marketing management : the international … 40 (2011) 6, pp. 940-952
Persistent link: https://www.econbiz.de/10009328643
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To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus; Steiner, Michael; Lügger, Kai - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
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Direkter oder indirekter Vertrieb? : vertriebsstrukturelle Entscheidungen in Auslandsmärkten
Backhaus, Klaus; Budt, Michael; Lügger, Kai - In: Internationaler Vertrieb : Grundlagen, Konzepte und …, (pp. 439-467). 2012
Persistent link: https://www.econbiz.de/10009624407
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When East meets West at the bargaining table : adaptation, behavior and outcomes in intra- and intercultural German-Chinese business negotiations
Lügger, Kai; Geiger, Ingmar; Neun, Harald; Backhaus, Klaus - In: Journal of business economics : JBE 85 (2015) 1, pp. 15-43
Persistent link: https://www.econbiz.de/10010476676
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Kundenbindung im Industriegütermarketing
Backhaus, Klaus; Baumeister, Cordelia; Koch, Matthias; … - In: Handbuch Kundenbindungsmanagement, (pp. 243-276). 2010
Persistent link: https://www.econbiz.de/10003928555
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Kundenbindung im Industriegütermarketing
Backhaus, Klaus; Koch, Matthias; Mühlfeld-Kerstan, Katrin - In: Handbuch Kundenbindungsmanagement : Strategien und …, (pp. 235-271). 2013
Persistent link: https://www.econbiz.de/10010209552
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Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus; Koch, Matthias; Stingel, Susanne - In: Journal of business-to-business marketing 18 (2011) 4, pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
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Kundenbindung im Industriegütermarketing
Backhaus, Klaus; Baumeister, Cordelia; Koch, Matthias; … - In: Handbuch Kundenbindungsmanagement : Strategien und …, (pp. 215-248). 2008
Persistent link: https://www.econbiz.de/10003597710
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Die optimale Organisationsform für das Auslandsgeschäft
Backhaus, Klaus; Eisenbeiß, Maik; Koch, Matthias - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 3, pp. 34-39
Persistent link: https://www.econbiz.de/10003844452
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To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
Backhaus, Klaus; Steiner, Michael; Lügger, Kai - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1082-1093
Persistent link: https://www.econbiz.de/10009806432