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An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms
Frese, Tobias; Geiger, Ingmar; Dost, Florian - In: Small business economics : an international journal 54 (2020) 3, pp. 641-664
Persistent link: https://www.econbiz.de/10012236354
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Not just another internal service provider : how a firm’s marketing research function influences uses of market research information
Bode, Christian; Geiger, Ingmar - In: European Journal of Marketing 55 (2020) 2, pp. 385-419
Purpose: This paper aims to better understand a firm’s market research function’s (MRF) roles and influences on the different uses of market research information (MRI) (instrumental, conceptual and symbolic) in the firm. Design/methodology/approach: This study uses a mixed-methods design:...
Persistent link: https://www.econbiz.de/10012411454
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Strategies of business relationship management
Geiger, Ingmar - 2015
Persistent link: https://www.econbiz.de/10010423225
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Media effects on the formation of negotiator satisfaction : the example of face-to-face and text based electronically mediated negotiations
Geiger, Ingmar - In: Group decision and negotiation 23 (2014) 4, pp. 735-763
Persistent link: https://www.econbiz.de/10010386525
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Industrielle Verhandlungen : empirische Untersuchung von Verhandlungsmacht und -interaktion in Einzeltransaktion und Geschäftsbeziehung
Geiger, Ingmar - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003543290
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A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar - In: Industrial marketing management : the international … 64 (2017), pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
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From letter to Twitter : a systematic review of communication media in negotiation
Geiger, Ingmar - In: Group decision and negotiation 29 (2020) 2, pp. 207-250
Persistent link: https://www.econbiz.de/10012225126
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Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh; Geiger, Ingmar - In: Marketing und Innovation in disruptiven Zeiten, (pp. 203-227). 2023
Persistent link: https://www.econbiz.de/10013555060
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Business relationship management and marketing
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10010419775
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Internal implementation of business relationship management
Geiger, Ingmar; Kleinaltenkamp, Michael - 2015
Persistent link: https://www.econbiz.de/10010423222