Wang, Xiaoyan; Li, Ping; Zheng, Yi; Jiang, Ling; Yang, … - In: Asia Pacific Journal of Marketing and Logistics 33 (2021) 9, pp. 1918-1933
Purpose: Drawing on conservation of resources (COR) theory and the motivation-opportunity-ability (MOA) framework, this study examines how salespersons' self-monitoring and psychological capital influence sales performance. Design/methodology/approach: This study uses survey data from 293...