With the latest advances in mobile broadband brought by UMTS, HSDPA, and LTE, all radio communications make use of a highly regulated resource. Specific portions of that spectrum are allocated for use by competing uses, and it is a scarce and expensive resource. To deal with this scarcity, some...

Received analyses state that firms can use a bundling strategy to retain customers and capture new customers. Factors that determine the bundling strategy include product discount, service provider and customer characteristics. Consequently, this study addresses the fundamental question: What...

This paper aims to explore the price plans offered by Thai mobile operators and analyse the role of demand characteristics in the development of new price plans. The paper also shows how demand affects a firm's degree of innovativeness in terms of the number of new price plans. The empirical...