By adapting industrial organisation, resource based theories and PIMS database research, the study proposes the organisation-environment-strategy-performance (OESP) framework and a model of property marketing in the Taiwan property market. The thesis proposed and tested an integrative model of...

Franchising is an important form of entrepreneurship, but literature explaining franchising strategy and performance is scarce. This study adapts the resource-based view and relationship-marketing theory to explain franchising strategy and performance differences in chain stores. This study...

This study examines the antecedents of purchase intention and the relation between purchase intention and image, risk, value, and perceived usefulness in the electric motorcycle market. The paper investigates a number of important questions concerning how image, risk, value, and perceived...

This study examines antecedents of visit intention for foreign tourists. The article explores the relationship of visit intention with brand image, functional attachment, motivation, experiential activities, and agriculture product sales in the leisure farm context. The study identifies five key...

Advocates of management of service innovation see this area as a new and promising research field. As services are increasingly becoming driving forces of economies, the introduction of new services to satisfy customer needs is becoming a critical issue for managers. This research attempts to...