Emotional intelligence (EI) has recently found its way into marketing’s discussions. Originating from the psychology domain, EI is the notion that people have differing abilities to pick up on emotional meanings in interpersonal communications and ultimately in their abilities to use that...

Emotional intelligence (EI) has recently found its way into marketing's discussions. Originating from the psychology domain, EI is the notion that people have differing abilities to pick up on emotional meanings in interpersonal communications and ultimately in their abilities to use that...