Purpose – Since employees are considered to be one of the most important sources for innovation, the purpose of this study is to create a change management framework for implementing an innovation culture by means of internal communication. Design/methodology/approach – First, an...

Purpose – When comparing the annotated relevance and the actual application of social media, enormous discrepancies show. This paper aims to introduce the concept of “Social Media Governance” as a means to accelerate the establishment of social media in communication practices and seeks to...