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How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-941

Persistent link: https://www.econbiz.de/10010042251

Multiple brand alliances: a portfolio diversification perspective

Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang - In: The journal of product & brand management 19 (2010) 1, pp. 27-34

Persistent link: https://www.econbiz.de/10008386111

Consumer evaluation of brand alliance signals

Gammoh, Bashar S.; Voss, Kevin E.; Chakraborty, Goutam - In: Psychology & marketing 23 (2006) 6, pp. 465-486

Persistent link: https://www.econbiz.de/10007222424

Multiple brand alliances : a portofolio diversification perspective

Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang - In: The journal of product & brand management 19 (2010) 1, pp. 27-33

Persistent link: https://www.econbiz.de/10003963595

Alliance competence : the moderating role of valence of alliance experience

Gammoh, Bashar S.; Voss, Kevin E. - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 964-986

Persistent link: https://www.econbiz.de/10009763940

Building brands through brand alliances : combining warranty information with a brand ally

Fang, Xiang; Gammoh, Bashar S.; Voss, Kevin E. - In: The journal of product & brand management 22 (2013) 2, pp. 153-160

Persistent link: https://www.econbiz.de/10009745805

How does a brand ally affect consumer evaluations of a focal brand?

Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-940

Persistent link: https://www.econbiz.de/10009691215

Using big data to predict consumer responses to promotional discounts as part of sales & operations planning

Manikas, Andrew; Godfrey, Michael; Skiver, Ryan - In: International journal of management and marketing … 10 (2017) 1, pp. 69-78

Persistent link: https://www.econbiz.de/10011799819

Using Big Data to Predict Consumer Responses to Promotional Discounts as Part of Sales & Operations Planning

Manikas, Andrew - 2017

Price promotions (discounts) are a well-known means by which a supply chain can stimulate demand for a product. These promotions could affect demand for a product in three ways by: 1) increasing the overall market growth, 2) stealing market share from competitors, and/or 3) increasing the amount...

Persistent link: https://www.econbiz.de/10012945966

Composite-based and covariance-based structural equations modeling : moving forward by changing the dialogue

Voss, Kevin E. - In: European journal of marketing 57 (2023) 6, pp. 1780-1792

Persistent link: https://www.econbiz.de/10014342109