Similar Search Results

In Good and Bad Times : The Interpersonal Nature of Brand Love in Service Relationships

Long-Tolbert, Sylvia J.; Gammoh, Bashar S. - 2011

Purpose – The purpose of this paper is to address two important gaps in the brand love and consumer-brand relationships literatures. First, this study investigates several interpersonal antecedents of brand love in a services setting. Second, this study examines the differential influence of...

Persistent link: https://www.econbiz.de/10014043668

Consumer culture brand positioning strategies : an experimental investigation

Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C. - In: The journal of product & brand management 20 (2011) 1, pp. 48-57

Persistent link: https://www.econbiz.de/10009007095

Antecedents and consequences of salesperson identification with the brand and company

Gammoh, Bashar S.; Mallin, Michael L.; Pullins, Ellen - In: The journal of personal selling & sales management : JPSSM 34 (2014) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10010338160

Drivers and outcomes of brand relationship quality in the context of online social networks

Pentina, Iryna; Gammoh, Bashar S.; Zhang, Lixuan; … - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 63-86

Persistent link: https://www.econbiz.de/10009745720

In good and bad times : the interpersonal nature of brand love in service relationships

Long-Tolbert, Sylvia J.; Gammoh, Bashar S. - In: The journal of services marketing 26 (2012) 6, pp. 391-402

Persistent link: https://www.econbiz.de/10009672381

Predicting the effectiveness of celebrity endorsements using the balance theory

Roy, Subhadip; Gammoh, Bashar S.; Koh, Anthony C. - In: Journal of customer behaviour 11 (2012) 1, pp. 33-52

Persistent link: https://www.econbiz.de/10009563574

Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model

Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337

Persistent link: https://www.econbiz.de/10011497492

Antecedents of belief in global citizenship : a two-country empirical investigation

Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66

Persistent link: https://www.econbiz.de/10010520761

Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery

Gammoh, Bashar S.; Jiménez, Fernando R.; Wergin, Rand - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 325-348

Persistent link: https://www.econbiz.de/10011884530

A new perspective of salesperson motivation and salesforce outcomes : the mediating role of salesperson-brand identification

Mallin, Michael L.; Gammoh, Bashar S.; Pullins, Ellen; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 357-374

Persistent link: https://www.econbiz.de/10011771042