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The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of business research : JBR 58 (2005) 11, pp. 1516-1524
Persistent link: https://www.econbiz.de/10006714951
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Reference Price and Price Perceptions: A Comparison of Alternative Models
Niedrich, Ronald W.; Sharma, Subhash; Wedell, Douglas H. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10006656191
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Decision making using multiple models
Malhotra, Manoj K.; Sharma, Subhash; Nair, Satish S. - In: European journal of operational research : EJOR 114 (1999) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006668159
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D MODELING AND SYSTEMS ANALYSIS - Measuring dimensions of manufacturing flexibility Dz:150
Koste, Lori L.; Malhotra, Manoj K.; Sharma, Subhash - In: Operations research, Management science : OR MS ; the … 45 (2005) 1, pp. 81-82
Persistent link: https://www.econbiz.de/10006501895
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A ORGANIZATIONAL DYNAMICS - Spanning the continuum between marketing and operations Ag: 140
Malhotra, Manoj K.; Sharma, Subhash - In: Operations research, Management science : OR MS ; the … 43 (2003) 6, pp. 611-612
Persistent link: https://www.econbiz.de/10006505118
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E: DECISIONS, PREDICTIONS AND STATISTICS - Decision making using multiple models Eb:000
Malhotra, Manoj K.; Sharma, Subhash; Nair, Satish S. - In: Operations research, Management science : OR MS ; the … 39 (1999) 4, pp. 427-430
Persistent link: https://www.econbiz.de/10006518599
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Total Knowledge Management (TKM): Enhancing Competitiveness Through Knowledge Management Systems
Sharma, Subhash - In: Journal of scientific and industrial research : JSIR 59 (2000) 8-9, pp. 673-682
Persistent link: https://www.econbiz.de/10006281818
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An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships
Hewett, Kelly; Money, R.Bruce; Sharma, Subhash - In: Journal of the Academy of Marketing Science 30 (2002) 3, pp. 229-239
Persistent link: https://www.econbiz.de/10006151587
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Consumer Ethnocentrism: A Test of Antecedents and Moderators
Sharma, Subhash; Shimp, Terence A.; Shin, Jeongshin - In: Journal of the Academy of Marketing Science 23 (1995) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10006154906
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Assessing generalizability of scales used in cross-national research
Sharma, Subhash; Weathers, Danny - In: International journal of research in marketing : IJRM ; … 20 (2003) 3, pp. 287
Persistent link: https://www.econbiz.de/10006168847