About the Book: This book is based on the idea of `holistic globalization` rooted in a dynamic interaction between four fundamental forces of Market, State, Community and Self. This leads us to a new global (`viswa`) vision of sacro-spiritual & sacro-civic society wherein there is a proper...

Purpose ? Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning,...

Establishing the applicability of multi-item measures is important for making valid inferences when testing theories cross-nationally. Typically, researchers have relied upon the tenets of classical measurement theory (CT) using confirmatory factor model invariance testing to conclude that a...