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Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures
Andrews, J.Craig; Durvasula, Srinivas; Netemeyer, Richard G. - In: Journal of advertising : official publication of the … 23 (1994) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10008129775
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Service encounters : the missing link between service quality perceptions and satisfaction
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash C. - In: The journal of applied business research 21 (2005) 3, pp. 15-26
Persistent link: https://www.econbiz.de/10003101928
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Technology and its CRM implications in the shipping industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash C. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10002207323
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Number 2 - Testing the SERVQUAL scale in the business-to-business sector: The case of ocean freight shipping service
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash C. - In: The journal of services marketing 13 (1999) 2-3, pp. 132-150
Persistent link: https://www.econbiz.de/10007338121
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The Metamorphosis of Greek Consumers' Sentiments Toward Marketing and Consumerism
Lysonski, Steven; Durvasula, Srinivas; Zotos, Yorgos - In: Journal of euro-marketing 13 (2004) 4, pp. 5-30
Persistent link: https://www.econbiz.de/10007151478
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Technology and its CRM implications in the shipping industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash C. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10006962101
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Money, money, money : how do attitudes toward money impact vanity and materialism? ; the case of young Chinese consumers
Durvasula, Srinivas; Lysonski, Steven - In: The journal of consumer marketing 27 (2010) 2/3, pp. 169-179
Persistent link: https://www.econbiz.de/10003987447
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How offshore outsourcing is perceived : why do some consumers feel more threatened?
Durvasula, Srinivas; Lysonski, Steven - In: Journal of international consumer marketing 21 (2009) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10003890673
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Beyond service attributes : do personal values matter?
Durvasula, Srinivas; Lysonski, Steven; Madhavi, A. D. - In: The journal of services marketing 25 (2011) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10009009737
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Nigeria in transition : acculturation to global consumer culture
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 6, pp. 493-508
Persistent link: https://www.econbiz.de/10010227347