Smartphones impact all stages of the customer journey and digitize consumers' offline search by providing access to product information anywhere and at any time. However, very little is known about how smartphones impact the way consumers search for product information when shopping for offline...

Remanufacturing has long been perceived as an environmentally-friendly initiative, and it is therefore supported by a number of governments, in particular in Europe. Yet, the assumption that remanufacturing is desirable to society has never been systematically investigated. In this paper, we...

Under the sociological theory of homophily, people who are similar to one another are more likely to interact with one another. Marketers often have access to data on interactions among customers from which, with homophily as a guiding principle, inferences could be made about the underlying...

The aim of this paper is to estimate the importance of (induced) network effects in the use of mobile telephones and the impact of the structure of social networks on a consumer's adoption decision. This is done using social network data obtained from a survey of second year undergraduate...