This is a summary of the author's PhD Thesis, supervised by Teresa Vallet-Bellmunt and Amparo Cervera-Taulet and defended on June 5th, 2009 at the Department of Business Administration and Marketing of the Jaume I University of Castellón (Spain). The thesis is awarded by European Doctorate...

This study examines the impact of ethical commitment generic competence in higher education and culture. We used an ad-hoc questionnaire to evaluate the responses of graduate-level business students in Romania and Spain when they are asked about their self-assessment, the importance of the...

Nowadays, university students must achieve several generic and specific competences during their studies and among these competences we find ethics. Given that a new economic model is possible through the "bio-economy" approach - which holds up that the economic development should be sustainable...

Owing to the saturation of the traditional media, companies look for new communication tools, such as sponsorship. It is widely known that sportsmen, masculine sports teams and competitions get more funds from sponsors than feminine. We observe that these differences between the payments...