Purpose – This paper aims to demonstrate the applicability of a theatrical framework for improving the effectiveness of the knowledge transfer of service research findings to practitioners. Design/methodology/approach – A case study approach is adopted. The operation of a...

Purpose – The aim of this paper is to investigate the effectiveness of business improvement methods (BIM/TQM) in contributing to innovation implementation in SMEs within peripheral regions. Design/methodology/approach – A survey with responses from 606 SMEs in the North West European...

Project‐based industries, like the construction industry, are probably the most in need of a learning culture and yet may be least open to such philosophies. The paper gives a brief overview of the UK construction industry and then reports on a survey of attempts to engender learning which...

Retailers are using the term retail theatre (theater) to imply a service offer that is different and special. An important component of the offer is an increased opportunity for consumers to interact and participate within the overall experience. This article compares consumer participation in...