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Getting better or getting worse? : consumer repsonses to decreasing, constant, and ascending multi-dimensional price profiles
Peine, Klaus; Wentzel, Daniel; Herrmann, Andreas - In: Review of managerial science 6 (2012) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10009885072
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Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus; Heitmann, Mark; Herrmann, Andreas - In: Psychology & marketing 26 (2009) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
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Variantenmanagement
Herrmann, Andreas; Peine, Klaus - In: Handbuch Produktmanagement : Strategieentwicklung - …, (pp. 649-679). 2007
Persistent link: https://www.econbiz.de/10003511021
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The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Psychology & marketing 27 (2010) 5, pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
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The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
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Storytelling im Behavioral Branding
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Behavioral Branding : wie Mitarbeiterverhalten die …, (pp. 425-442). 2011
Persistent link: https://www.econbiz.de/10009404854
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Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger; Wentzel, Daniel; Herrmann, Andreas - In: Journal of marketing 77 (2013) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
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Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger; Stadler, Rupert; Herrmann, Andreas - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 63 (2011) 2, pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
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The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas - In: Psychology & marketing 29 (2012) 6, pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
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Storytelling im Behavioral Branding
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Behavioral Branding : wie Mitarbeiterverhalten die …, (pp. 425-442). 2009
Persistent link: https://www.econbiz.de/10003856797