We propose that consumers have mental budgets for grocery trips that are typically composed of both an itemized portion and in-store slack. We conceptualize the itemized portion as the amount that the consumer has allocated to spend on items planned to the brand or product level and the in-store...

This research examines the moderating role of consumer's attachment style in the impact of brand personality. Findings support our hypotheses regarding the manner in which brand personality and attachment style differences systematically influence brand outcomes, including brand attachment,...

My dissertation examines the impact of in-store slack on shoppers spending. In my first essay, I propose that consumers mental budgets for grocery trips are typically comprised of both an itemized portion and in-store slack. I conceptualize the itemized portion as the amount that the consumer...