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separated markets reduce economic welfare because they require additional costs in the marketing system. Offsetting these …
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separated markets reduce economic welfare because they require additional costs in the marketing system. Offsetting these …
Persistent link: https://www.econbiz.de/10008800859
Marketing and production contracts covered 39 percent of the value of U.S. agricultural production in 2003, up from 36 … with at least $1 million in sales. Although use of both production and marketing contracts has grown over time, growth is …
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past price variation is low, and budget limitations prevent the use of marketing experiments or customer surveys. Whereas … with product line pricing, additional marketing variables (e.g., advertising, sales promotion, and sales force) and a …
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This review discusses the role of consumer-directed and physician-directed promotion in the pharmaceutical market, based on the classic conceptual framework of whether such promotion is "persuasive" and/or "informative". Implications for public health and welfare partly depend on whether, and to...
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