Purpose – This study addresses the issue of teaching in entrepreneurship courses in selected European universities in Malta and the UK. The paper aims to explore the views of students in different educational institutions about their understanding of entrepreneurship and the pedagogical...

Purpose – Higher education (HE) marketing the world over is in a state of crisis that manifests itselfon three fronts. First, there continues to be sizeable resistance towards the marketing idea in theacademy of many universities across the world. Second, HE itself has failed to identify its...

For more than twenty years, Universities across the world have used Jane Knight’s concept of international universities as places where an effort was being made to integrate an international dimension into universities’ traditional purposes of teaching research and service (Knight 2004). The...

Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter...

Strategic Marketing Communications of African Universities: An Introduction to Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson -- Marketization in African universities in an era of decolonization: continuities and discontinuities / Felix Maringe -- An integrative Model for...

<title>ABSTRACT</title> The article reports on research conducted in Zimbabwe's 11 universities between 2001 and 2003. The research was aimed at finding how vice chancellors and internal marketers perceived the marketing concept and its organization within the universities including the extent to which...