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The resource-based view of information was central to the development of an “information economy.” It was economists such as Machlup (1962) and Porat (1977) who pioneered the idea of an “information economy.” Cooper (1983, p. 12) identified Machlup as the first proponent of an...
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Attempts to identify information as an asset has led to an increasedawareness of the role of information in enhancing organisationalperformance. Central to this role is the identification of attributes ofinformation assets which include quality, utility, productivity,effectiveness and financial...
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This paper presents the major findings of recently completed research in the UK concerning the attributes of information as an asset and its impact on organisational performance. The research study employed an automated information asset- and attribute-scoring grid exercise and semi-structured...
Persistent link: https://www.econbiz.de/10015385477
Suggests that most managers (other than those in marketing) take the view that too much money is spent on marketing. Adumbrates that the accountant may be able to contribute to improved decision making in marketing with regard to expenditure as an investment outlay rather than current expenses....
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In this introductory overview an indication of the range of financial services that is available will be presented, along with some examples of marketing practices in relation to these services and some observations about some of the suppliers of financial services. This coverage will then be...
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In the light of the developing nature of the personal investment and financing domain any guide to the literature is inevitably going to be subjective: one individual might prefer a rational, analytical emphasis (reflecting, perhaps, an economic orientation), whilst another might favour an...
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