Velu, Chander K.; Madnick, Stuart E.; Alstyne, Marshall … - Sloan School of Management, Massachusetts Institute of … - 2006
unit data control grants flexibility to react to rapidly changing environments. Many data standardization efforts fail … because they do not fully take into account the value of flexibility and ownership incentives. We use a real options based … flexibility, which is an intangible information asset. Second the derived propositions would help senior management to more …