Showing 1 - 9 of 9
Cultural dimensions are often identified as a crucial influence on the success or failure of Information Systems in general and Customer Relationship Management Systems (CRM) in particular. Several researchers have suggested ways in which management can accommodate these dimensions or solve the...
Persistent link: https://www.econbiz.de/10009465576
As this paper takes new approach to defining and studying CRM, it defines CRM as a business strategy that seamlessly integrates every aspect of business that touches customer. Going through CRM literature, the authors notice that, there are different objectives for CRM systems i.e. retains...
Persistent link: https://www.econbiz.de/10009465577
Customer Relationship Management Systems (CRM) in particular. Several researchers have suggested ways in which management can accommodate these dimensions or solve the problems they may pose. Ali& Alshawi (2005) have proposed a cultural dimensions framework for the management of CRM systems...
Persistent link: https://www.econbiz.de/10009465578
In a competitive world there is a need for companies to maximise all their resources. One of the resources that is often overlooked is that of existing customer base. Customer Relationship Management (CRM) is an area that is becoming increasingly popular as it provides a method of maximising...
Persistent link: https://www.econbiz.de/10009465579
Cybernetics is the science of effective organization, i.e. the science that describes the general principles of growth, learning and adaptation in complex, dynamical systems.Stafford Beer regards his viable system model as a design for effective formal organization. He also declares that since...
Persistent link: https://www.econbiz.de/10009465602
Previous research has shown that the forecast accuracy is to be distinguished from the performance of the forecasts when utility measures are employed. This is particularly true in an inventory management context, where the interactions between forecasting and stock control are not yet fully...
Persistent link: https://www.econbiz.de/10009450534
The ARIMA(0,1,1) demand model has been analysed extensively by researchers and used widely by forecasting practitioners due to its attractive theoretical properties and empirical evidence in its support. However, no empirical investigations have been conducted in the academic literature to...
Persistent link: https://www.econbiz.de/10009450536
Discounted cash flow (DCF) is the most accepted approach for company valuation. It is well grounded in theory and practice. However, the DCF approach, which is commonly used for traditional companies valuation, presents a number of serious weaknesses within the Internet companies’ context. One...
Persistent link: https://www.econbiz.de/10009465487
E-CRM emerges from the Internet and web technology to facilitate the implementation of CRM; it focuses on Internet or web-based interaction between companies and their customers. In particular, E-CRM enables companies to provide appropriate services and products to satisfy the customers and...
Persistent link: https://www.econbiz.de/10009465535