Innovation as a core driver of industrial development needs careful consideration, since not each innovation holds the same degree of novelty and impact on the market place. Additionally, innovation is too often taken as a synonym for imitation and amongst many authors Trott complains about the...

Based on Christensen et al.’s research the jobs-to-be-done theory tends to hold that (market) segmentation is a theory (2004, 2003, 2003). The criticism expressed is that companies frequently allocate their market segments close to attributes, which are easy to measure and just observe...

The concept of the empowered consumer cannot be considered as a field of exact scientific research yet. Nevertheless, it has become part of scholars’ interest and gains more and more importance in the research of organisational relationships with customers. It is suggested that two influencing...

ICT enabled the development of disruptive technologies, which – so the proposition – are having a potential that participants on various levels of the Home Entertainment Industry and its value chain may face discontinuous conditions due to shifting consumption preferences (Christensen et al....

In the 21st century, more and more businesses are confronted with new and often radical technologies, frequently leading to very different business models. Demand and consumer expectations are shifting quickly and radically, since ICT facilitates new and consumer-driven patterns of consumption...

Creative destruction is an economic theory of innovation popularised by the Austrian economist Joseph Schumpeter (2006). In this paper, Schumpeter’s theories are used to explain how radical technological innovations in information-intensive industries are influencing the erosion of traditional...

In the 21st century, more and more businesses are confronted with new and often radical technologies, frequently leading to very different business models. Demand and consumer expectations are shifting quickly and radically, since ICT facilitates new and consumer-driven patterns of consumption...

Creative destruction is an economic theory of innovation popularised by the Austrian economist Joseph Schumpeter (2006). In this paper, Schumpeter’s theories are used to explain how radical technological innovations in information-intensive industries are influencing the erosion of traditional...

Marketing in today’s highly competitive environment needs to consider forces that go beyond most firms’ available resources and capabilities. Work by Adomavicius et al. (among others) regarding the differentiation between product – infrastructure – ecosystem has gained increasing...