Bartholmé, Roland H.; Melewar, T. C. - In: Corporate Communications: An International Journal 16 (2011) 1, pp. 53-64
the corporate visual identity construct. The purpose of this paper is to investigate the inconsistent use of terminologies … identity and visual identity construct vis‐à‐vis other sensory dimensions. Design/methodology/approach – A review of existing … categorisations and conceptualisations of the corporate identity and visual identity construct is provided. Findings – The paper …