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Suspense and surprise in media product design : evidence from Twitch

Simonov, Andrey; Ursu, Raluca M.; Zheng, Carolina - In: Journal of marketing research 60 (2023) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10013474545

Children's media socialisation : parental concerns and mediation in Iran

Kordrostami, Melika; Vijayalakshmi, Akshaya; Laczniak, … - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 819-840

Persistent link: https://www.econbiz.de/10011935671

Authenticating by re-enchantment : the discursive making of craft production

Hartmann, Benjamin Julien; Ostberg, Jacob - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 882-911

Persistent link: https://www.econbiz.de/10009790968

Exploring Japanese consumers' cultural meanings and consumption of American fashion

Lee, Juyoung; Son, Jihyeong - In: The international review of retail, distribution and … 27 (2017) 2, pp. 207-223

Persistent link: https://www.econbiz.de/10011704068

"God, I have so many ashtrays!" : dependences and dependencies in consumer-possession relationships

Masset, Julie; Decrop, Alain - In: Journal of business research : JBR 69 (2016) 1, pp. 94-109

Persistent link: https://www.econbiz.de/10011417112

Something old, something new : enabled theory building in qualitative marketing research

Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461

Persistent link: https://www.econbiz.de/10012660655

Re-visiting the concept of winescape through netnography: "A tale of two cities"

Terziyska, Ilinka - In: Wine Economics and Policy 11 (2022) 2, pp. 19-29

Winescape is a central concept in wine tourism studies but is still under-researched, especially when package tours are concerned. This study has a two-fold objective: 1) to identify the winescape attributes of an emergent wine destination (Bulgaria) as perceived by organized wine tourists and...

Persistent link: https://www.econbiz.de/10014485096

Investigative management and consumer research on the internet

Lugosi, Peter; Janta, Hania; Watson, Pamela - In: International Journal of Contemporary Hospitality Management 24 (2012) 6, pp. 838-854

processes through the principle of streaming. It seeks to discuss the similarities and differences between IRI and netnography …/methodology/approach – Investigative internet‐based research uses the techniques of ethnography and netnography, including variations of participant …

Persistent link: https://www.econbiz.de/10014763144

From “participant” to “friend”: the role of Facebook engagement in ethnographic research

Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative Market Research: An International Journal 20 (2017) 4, pp. 416-434

conventional ethnography, netnography and friendship theories by presenting a theoretical framework to understand how Facebook …

Persistent link: https://www.econbiz.de/10014987547

Hen dos and don'ts : lifting the veil on tensions in consumer rituals

Porter, Nicole; Goode, Amy; Anderson, Stephanie - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1197-1219

Persistent link: https://www.econbiz.de/10014427176