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Fear, guilt, and shame appeals in social marketing

Brennan, Linda; Binney, Wayne - In: Journal of business research : JBR 63 (2010) 2, pp. 140-146

Persistent link: https://www.econbiz.de/10003954661

Vulnerable consumers and debt : can social marketing assist?

Brennan, Linda; Zevallos, Zuleyka; Binney, Wayne - In: Australasian marketing journal 19 (2011) 3, pp. 203-211

Persistent link: https://www.econbiz.de/10009269365

The raising of corporate sponsorship : a behavioral study

Brennan, Linda; Binney, Wayne; Brady, Erica - In: Journal of nonprofit & public sector marketing 24 (2012) 3, pp. 222-237

Persistent link: https://www.econbiz.de/10009657704

Implementation of environmental sustainability in business : suggestions for improvement

Brennan, Linda; Binney, Wayne; McCrohan, Janelle; … - In: Australasian marketing journal 19 (2011) 1, pp. 52-57

Persistent link: https://www.econbiz.de/10008908954

Social marketing and behaviour change : models, theory and applications

Brennan, Linda (contributor); Binney, Wayne (contributor); … - 2014

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together...

Persistent link: https://www.econbiz.de/10010465934

Social marketing and behaviour change: where to from here?

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 331-335). 2014

Persistent link: https://www.econbiz.de/10010477238

Social change models in social marketing

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 279-316). 2014

Persistent link: https://www.econbiz.de/10010477242

‘Buying’ or ‘consumer’ behaviour decision models

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 225-267). 2014

Persistent link: https://www.econbiz.de/10010477246

Multi-theory models

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 181-198). 2014

Persistent link: https://www.econbiz.de/10010477256

Socio-cultural ecological models

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 121-147). 2014

Persistent link: https://www.econbiz.de/10010477271