Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....

Previous research has shown that individuals who tend to attribute the outcome of random events to chance (chance oriented individuals) compared to luck (luck oriented individuals), react differently when making decisions under uncertainty. This exploratory study proposes that not only do luck...

The wine industry is a multi-billion product value category worldwide with a significant part being sales through hospitality service providers. Although wine sales add considerably to the profitability of many restaurants, hotels, bars and other hospitality establishments, few studies have been...

Purpose – The major aim of this paper is to model, estimate and compare the technical efficiency and technology gap ratios of health care foodservice operations that operate in different Australian regions. Design/methodology/approach – This paper uses a metafrontier model to analyse the...

This paper examines the literature on the behaviour of various demographic segments towards the Internet as a marketing tool. It also takes a look at two new segmentation models proposed to online marketers that are different from conventional segmentation approaches. Typically marketing...

Pricing decision making can be helped by estimating the underlying demand curve. While various methods are available to do this, most are cumbersome or only available in certain circumstances. It would be very useful to be able to estimate demand curves with efficient and rapid survey...

Purpose – The paper seeks to conduct an exploratory study into how positive and negative brand belief levels differ before, and change after, consumers defect from a brand or take up a new brand. Design/methodology/approach – Two longitudinal studies in banking and insurance were used. These...

Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....

Purpose – To investigate, analyse and identify the reasons for contradictory conclusions in past studies of country of origin (COO) influences on buyers’ beliefs and purchase intentions. Design/methodology/approach – A review of 96 published studies, discussions and commentaries, with...

Purpose - This paper aims to trace the evolution of nationality-based business organisations in Malaysia and review whether national culture, as determined by the nationality-based work values, beliefs and orientations of the owners and managers of organisations, influences the values,...