Showing 1 - 10 of 34,334
Purpose – The major aim of this paper is to model, estimate and compare the technical efficiency and technology gap ratios of health care foodservice operations that operate in different Australian regions. Design/methodology/approach – This paper uses a metafrontier model to analyse the...
Persistent link: https://www.econbiz.de/10009478001
Purpose – The paper seeks to conduct an exploratory study into how positive and negative brand belief levels differ before, and change after, consumers defect from a brand or take up a new brand. Design/methodology/approach – Two longitudinal studies in banking and insurance were used. These...
Persistent link: https://www.econbiz.de/10009478031
This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were current users, past users or had never tried a...
Persistent link: https://www.econbiz.de/10009481056
Owing to the rapid increase in the number of Thai restaurants in the Australian multicultural context during the past decade, there has been a need for greater understanding of the factors contributing to customer adoption of Thai food. Therefore, in order to provide a basis for the creation of...
Persistent link: https://www.econbiz.de/10009481112
Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....
Persistent link: https://www.econbiz.de/10009431140
This paper assesses the role of global value chains (GVCs) in services and identifies the sector’s contributions … towards the expansion of the Japanese economy. Specifically, the analysis focuses on the tourism sector in Japan, which has … been witnessing rapid growth in recent years. Tourism is also a highly tradeable sector that, directly or indirectly …
Persistent link: https://www.econbiz.de/10012309296
Persistent link: https://www.econbiz.de/10011958227
The tourism became in last decades a worldwide phenomenon, particularly as an important part of the so called leisure …
Persistent link: https://www.econbiz.de/10011315725
tourism. The model is unique in that it introduces endogenous tourism within a general dynamic equilibrium …
Persistent link: https://www.econbiz.de/10011316274
trade and tourist flows. It builds a multi-country growth model with endogenous wealth accumulation and tourism. The model … is unique in that it introduces endogenous tourism within a general dynamic equilibrium framework. The model is built on …
Persistent link: https://www.econbiz.de/10015336224