Purpose - When two 14-year-old New Zealand schoolgirls challenged the advertising claims of Ribena blackcurrant drink - owned by global giant GlaxoSmithKline - they triggered a sequence of events which led to prosecution, public opprobrium and international damage to an iconic brand. The purpose...

Purpose - Modern managers are expected to deal with a wide range of problems - only some of which are properly defined as organizational issues. The purpose of this paper is to distinguish true issues from other day to day problems and to offer guidelines to a strategic approach for identifying...