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The interaction of intuition and rationality during escalated NPD decisions : an investigation of decision-makers’ affective states

Röth, Tobias; Spieth, Patrick; Joachim, Verena - In: International journal of innovation management 24 (2020) 4, pp. 2050033-1-2050033-31

Persistent link: https://www.econbiz.de/10012252113

How does the presentation of insurance products influence consumers' purchase decisions and decision satisfaction? : experimental results

Kirsch, Jürgen; Steul-Fischer, Martina - In: Kontext- und Numerosity-Effekte bei Versicherungen : …, (pp. 33-81). 2017

Persistent link: https://www.econbiz.de/10011901096

Market knowledge impacts on performances through front end process : empirical evidence from manufacturing plants across countries

Anh Ngoc Duong; Anh Chi Phan; Nakamoto, Ryuichi; Ha Thu … - In: International journal of productivity and quality … 41 (2024) 4, pp. 461-483

Persistent link: https://www.econbiz.de/10015065516

Wie Sie klüger entscheiden

Merton, Robert C. - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 6, pp. 44-54

Persistent link: https://www.econbiz.de/10009744248

Postrelease testing and software release policy for enterprise-level systems

Jiang, Zhengrui; Sarkar, Sumit; Jacob, Varghese S. - In: Information systems research : ISR 23 (2012) 3/1/2, pp. 635-657

Persistent link: https://www.econbiz.de/10009656048

Full product development

Hermon, Paul - In: Engineering innovative products : a practical experience, (pp. 193-209). 2014

Persistent link: https://www.econbiz.de/10010394550

The affect heuristic in early judgments of product innovations

King, Jesse; Slovic, Paul - In: Journal of consumer behaviour : an international … 13 (2014) 6, pp. 411-428

Persistent link: https://www.econbiz.de/10010469819

Innovation risk

Merton, Robert C. - In: Harvard business review : HBR 91 (2013) 4, pp. 48-56

Persistent link: https://www.econbiz.de/10009733527

Post-Release Testing and Software Release Policy for Enterprise-Level Systems

Jiang, Zhengrui - 2018

Prior work on software release policy implicitly assumes that testing stops at the time of software release. In this research, we propose an alternative release policy for custom-built enterprise-level software projects, which allows testing to continue for an additional period after the...

Persistent link: https://www.econbiz.de/10012933413

Small Innovators : No Risk, No Return

Stoffman, Noah - 2020

We find that small innovators earn higher returns than small non-innovators for up to five years. We find no such innovation premium among large firms. A battery of tests shows that this innovation premium among small firms is explained by risk. Our findings, which are based on a simple measure...

Persistent link: https://www.econbiz.de/10012850781